According to the frequently expressed opinion,  a chicken egg can be  useful only if produced on a private farm.  They say that the yolk is brighter, and such eggs have more nutrients. Opponents object that even in the store you can find the same “village” egg yolk, they believe that it is possible to produce  healthy and  high quality products.It is a well known fact that the human body requires vitamins and minerals in addition to proteins, fats and carbohydrates. If there are not enough  elements in food, you will have a multivitamin or some fish oil. What could be easier? – “In nature and on rural farms, the hen  “makes up” a menu for itself, says A.V. Gorbachev,  deputy Director for Production of Smetanino Poultry Plant. – Hens pick up grain, grass, berries, worm, bugs. Thus, it receives a full range of necessary nutrients. Our task is to supplement its diet with the same components, making it more  natural. The feeding menu at the Smetanino poultry plant is based on natural animal and vegetable feed. The quality feeds enriched with vitamins  are supplied by  Smolensk  Bread and Grain Plant.No harmful chemical elements, growth bio stimulants, or genetically modified products are used in poultry feeding. All this is the basis for the production of environmentally friendly and healthy  eggs, which is confirmed by the certificate of  National standard.

Why are yolks yellow?

This riddle is easy to solve: the color of the yolk also depends on the feed used. The carotenoids in the feed  make the yolk  yellow. The more carotenoids a hen gets from the feed, the richer the color of the yolk is. Smetanino hens get yellow pigments when fed with corn or grass. Only healthy and well-fed hens accumulate carotenoids in the yolks.Golden yellow yolks indicate that hens get enough vital carotenoids, this does not not only give the yolk a bright color, but  it also prevents the destruction and oxidation of vitamins in the egg. 30% of carotenoids are converted into vitamin, while the remainder is accumulated in the yolk as a protective substance  giving it is golden yellow color.The strength of the shell is another important factor which determines the quality of chicken eggs. Consumers will never  find a broken or just a fragile, translucent egg in the tray. Modern equipment, balanced feed and elite breeds of laying hens help Smetanino poultry produce European quality products which are tasty, healthy and safe.Smetanino shops are located in the markets on Nikolaev, Bagration, Kirov, River streets, on Kolkhozny, Tikhvin, Kiselevsky markets in Smolensk; in Gnezdovo;  in the village of Smetanino, in Katyn and in Pechersk.

Do you know?

Did you know that chicken egg protein is an ideal, natural product treated as a reference model as all animal and vegetable proteins are compared with it.  The  harmful effect of cholesterol contained in the yolk is often exaggerated, since a healthy organism  itself regulates the level of cholesterol in blood. Cholesterol is a vital construction material for the body. That is why nutritionists believe that   a healthy person should consume chicken eggs in reasonable quantities. Bright yellow  yolk is rich in calcium, potassium and phosphorus,  it is a source of almost all vitamins necessary for a person:А, В1, В12, Д, Е, РР.

А&F №43 26.10-01.11 2011

The company offers products of European quality. It is incredible but  the world-class agricultural enterprise works successfully in Smolensk.  The Smetanino poultry plant is a  unique  project, with a great future. Smetanino is dynamically developing and its products meet the most demanding tastes. What is the secret of success?A couple of years ago, Smolensk did not know about the Smetanino poultry plant: the agricultural production was in crisis,  many  poultry farms collapsed, the company  accumulated huge debts. Everything changed at one moment when the Smolensk Bread and Grain Plant decided to revive the enterprise and became its  investor.—The production of chicken eggs  met the requirements of the world standards, says’ Yury Gennadyevich Davydovsky, general director of the Smetanino poultry plant. – The investor built poultry keeping facilities, the egg storehouse, the company created infrastructure, bought the elite hens and imported equipment.  Reconstruction has affected absolutely all areas of production.Sophisticated equipment from world known suppliers and breeding layers are the first secret of the factory success. The second key is the way hens are kept, Smetanino worked out its own approach to keeping poultry and created conditions which are similar to natural ones,” explains Andrey Vyacheslavovich Gorbachev, Deputy Director for Production. Special lighting with soft dim lights, climate control and ventilation also make hens feel more comfortable.The third secret of Smetanino is simple: hens must be properly fed. In order to keep the quality level high, feed must also be special, continues Andrey Gorbachev. – We have chosen a reliable supplier – Smolensk  Bread and Grain Plant. The plant produces natural high-quality compound feed, in which there are all the necessary  elements and vitamins..Finally, the fourth section of “Smetanino” is about us, about consumers: a convenient and beautiful package, an efficient distribution network. The eggs are packaged in different ways: traditional package – 10 eggs, 6 eggs – for a “bachelor dinner”, 30 eggs – for a large family.

— A good product needs an efficient marketing strategy, says Igor Nikolaevich Sviridenko, the head of Commerical. Our consumers can buy eggs almost in any big shop of our city. There are  branded trays  «Smetanino» in chains «Мikkey», «Fortuna», в supermarkets «Liniya», «Centrum», «45-th», «Nakhimovsky». Our products are also popular in other regions: we work with «Аuchan», «Pyatyorochka», «Dixie», «Magnit», «Metro». We actively develop our own chain. You can  find fresh eggs in branded shops at the Poultry plant.

Branded shops:

Smetanino shops are located in the markets on. Nikolaev, Bagration, Kirov, River streets, on Kolkhozny, Tikhvin, Kiselevsky markets in Smolensk; in Gnezdovo;  in the village of Smetanino, in Katyn and in Pechersk.

White or brown?

Studies show that the composition and taste of white and brown eggs are identical. However, in European and Asian countries, the brown egg is more expensive. Why? The egg shell is the natural package.  Laboratory studies conducted in the Netherlands confirm the best quality of the brown eggshell, it is 6% thicker than white, which creates an additional barrier to the penetration of the pathogenic microflora. The thicker the shell, the more hermetically sealed the egg is, the better it is protected from odors, the better its qualities are preserved.

А&F №39 28.09-4.10 2011